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Our Heritage
From local family pharmacy to global reach in minimally invasive aesthetics
Croma started as a family pharmacy in Vienna. It has remained a family company; however, today it reaches out globally as a challenger in the minimally invasive aesthetics market.
In 1976, pharmacist couple Karin and Gerhard Prinz founded Croma-Pharma® in Vienna. Early on they focused on bringing novel, innovative drugs to Austria. Their ambition was to advance the development of innovative pharmaceutical products and to make them more accessible for patients. “We started with one salesperson, one bookkeeper and one supplier. I was this single employee”, remembers Gerhard Prinz.
Our Heritage
From local family pharmacy to global reach in minimally invasive aesthetics
Croma started as a family pharmacy in Vienna. It has remained a family company; however, today it reaches out globally as a challenger in the minimally invasive aesthetics market.
In 1976, pharmacist couple Karin and Gerhard Prinz founded Croma-Pharma® in Vienna. Early on they focused on bringing novel, innovative drugs to Austria. Their ambition was to advance the development of innovative pharmaceutical products and to make them more accessible for patients. “We started with one salesperson, one bookkeeper and one supplier. I was this single employee”, remembers Gerhard Prinz.
